Children are an important part of the total customer journey

Have you ever made a customer journey map with the perspective of a child? If not – then it’s about time!

A customer journey map is a visual or graphic interpretation of the overall story, from an individual perspective, of their relationship with a brand over time and across channels. Children have a huge impact on their parents’ purchase decisions and when it comes to airlines it’s two-dimensional. Not only do they have a direct decision power but a positive activation of children also creates additionally and positive brand experience for all passengers in the cabin.

Happy children have multiplied impact

KIDZinflight are specialists in creating positive activation of children for the benefit of a more effective and better airline product. For each happy child you get minimum 12 positive brand ambassadors due to a unique experience during the flight.

The happy child has a positive impact on all passengers sitting around and this is how the experience is multiplied.