Emirates asked us to come up with children’s in-flight entertainment activities, to entertain children of various age groups on all types of flights. After analyzing the need, specific toys and activities with a fit & match to Emirates values, were ready for launch.
Quite quickly in our talks with Emirates, we became aware of the importance of internal communication, enabling the cabin crew in the front line to get the toys & activities implemented fast, so as to offer this new service to the children.
The challenge concentrated on three key issues:
- Create awareness of the service
- Understanding the different age segments
- Ensure the service to be offered to all children on every flight